Which digital marketing best suits your business?

Top 10 Digital Marketing Course in india

With the global internet population at over 2.4 billion and growing at a steady rate, increasing number of customers now make their purchasing decisions online and buy online. Businesses the world over have begun to take serious note of this and are now carving out a niche for themselves in the digital world as well, to help them manage their brand, expand their customer base and engage their clientele effectively. This has led to a massive growth in the digital media marketing services industry which in turn has spawned a new demand for trained professionals with knowledge and experience in the field. With the industry, especially in India, still in its infancy with an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. This has created a need for courses in Digital Marketing to provide the requisite knowledge and training to excel in the field.

To cater to the growing need for these courses, a number of companies and organizations have started various courses on Digital marketing. Digital marketing is a broad field and comprises various disciplines including Display ads, Search Engine Marketing(SEM) and Search Engine Optimization(SEO), Social Media marketing(SMM), Email marketing, Mobile Marketing and Affiliate Marketing. Each of these is a field in itself and there are field-specific courses being offered as well. Some of the courses come with certifications recognized by various bodies. Certification definitely cannot substitute for hands-on industry experience but, nevertheless, can add to the CV of a fresher making an entry into the field.

We’ll list out some of the popular websites/companies/institutes offering Digital Marketing courses (in no particular order) which will save you a considerable amount of time in research if you’re looking for one for yourself:

1. Digital Vidya

Digital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing course series in India. Since January 2010, they claim to have had participations from over 5000 professionals (including CXOs) and students, from over 2500 organizations and institutions such as Philips, Google, eBay, Reliance, Star TV, Cisco, SAP, Naukri, Citibank, GM, Toyota, ITC, CNBC, NIIT, IIM Ahmedabad and IIM Lucknow, in more than 200 Digital Marketing training programs conducted by them. Digital Vidya also offers Social Media Certification program (CSMMP) in association with V-Skills, a Govt. of India initiative.

2.  Digital Academy India

Digital Academy is a leading digital marketing training and consulting initiative. Founded in 2012, Digital Academy claims to have trained more than 5,000 individuals across the country on Online Marketing programs and over 400 digital marketing agencies countrywide under Google’s Engage Program. Digital Academy offers a Certification Program in Digital Marketing (CPDM) and Advanced Program in Digital Marketing (APDM) through classroom-based & online instructor-led live training programs across the country.

Disclaimer: Social Beat’s Co-Founder Vikas Chawla is a member of the Digital Academy Industry Council.

3.  Market Motive

Market Motive, co-founded in 2008 by American entrepreneur and Google Digital Marketing Evangelist Avinash Kaushik, provides online education and certification in six disciplines – Search Engine Optimization, Paid Search Advertising, Social Media, Web Analytics, Conversion & Public Relations. The structured courses are web-based and are conducted by bestselling authors and established industry professionals, through videos, weekly webinars, conference calls, and 24×7 Q&A. One can choose either a self-paced plan where one can start learning right away and progress at one’s own pace or a coached course which provides instant access to self-paced and includes 90 days of coached training. Market motive’s courses, though slightly expensive by Indian standards, are considered among the best in the industry and recommended by most industry professionals.

4.  NIIT

NIIT in association with Digital Marketing Institute (DMI), Ireland offers a Certificate in Digital Marketing course for students and a Professional Diploma in Digital Marketing for graduates and working professionals. However, at present, these courses though web-based cannot be taken from home and have to be taken at an NIIT Imperia centre nearest to you.

5.  Edukart

Edukart, a leading Distance Education Company in India offers a six-month online Certificate Course in Digital Marketing certified by the Internet and Mobile Association of India (IAMAI). The course helps you learn the practical aspects of using online marketing techniques to effectively reach out to your internet audience while building your brand and generating sales.

6.  Internet & Mobile Research Institute(IMRI)

Internet & Mobile Research Institute, headquartered in Bangalore is a full-service international digital media training centre. IMRI conducts a one-month course in SEO, PPC advertising, SMM, Email marketing, Mobile marketing and Affiliate marketing, a three-month Executive Program In Digital Marketing (EPDM) and a 6-month Executive Program In Digital Analytics (EPDA).

7.  Webnext Solutions

Webnext Solutions, founded in Lucknow in February 2011 by Vaibhav Jain, aims to be the best portal for all digital marketing needs. Digital marketing courses provided by Webnext Solutions have a comprehensive course structure designed by the industry experts certified from Google, Microsoft, Yahoo and NIIT Imperia. Webnext conducts Training courses on SEO, SEM, SMM, PPC and a complete Digital Marketing course.

8.  Learning Catalyst

Learning Catalyst, based out of Mumbai, specializes in niche web/mobile/digital related programs directed towards a wide segment of individuals with marketing, design and tech backgrounds. They have centers in 7 Indian cities (Mumbai, Delhi, Pune, Ahmedabad, Bangalore, Chennai and Hyderabad) where they conduct courses of various durations on SEM, SEO, SMM and a 6-week integrated digital marketing program.

9.  Institute of Digital Marketing(IDM)

IDM offers courses in SEO, SEM, SMM, PPC, mobile and Email marketing.

10. Google Digital Marketing Course

This course, unlike all the others covered above is a free course and covers SEM, Adwords, Display Advertising, Mobile, Social, Google Analytics and the Video landscape.

Apart from the ten listed above, there are various courses available on online learning sites like Udemy, Udacity, Coursera and Gyaanexchange. The Hubspot Academy also has a large library of digital marketing related video content.

All said, Digital marketing is a field where just taking courses alone will not make one an expert. Maximum learning can only be gleaned from actual hands-on, on-the-job experience. The success of these courses will eventually depend on how they integrate this practical training into their course curriculum and the quality of digital professionals they send into the industry.

Have you taken up any of these courses? Please share your experiences with us!

You could also get started with your digital marketing education by reading interesting and informative articles on social media marketing, digital advertising, SEO, brand marketing and website design on our digital marketing blog.

If you are looking out for digital marketing or social media career opportunities in Chennai, please visit our Career Opportunities page.

Source-http://www.socialbeat.in/2013/12/09/top-10-digital-marketing-courses-india/

Digital Marketing-how to crack and get that job!

How To Get Your Dream Job in Digital Marketing

Digital Marketing is becoming a key focus for almost all businesses and organisations, and this is a trend that will only grow as we move through 2015. Everyone is feeling the ‘pull and power’ of digital sharing and the opportunities it can offer, one top tweet can make a brand, where as one bad tweet could have an on-going negative impact.

This is excellent news for those of you out there who want to break in to the industry and secure your dream top job in the digital marketing arena! If you love social media, are passionate about SEO or have crafty hands that make dreamy pieces of artwork and design, then this could be the field for you. Want to know how you can get your dream role? Well I have a few tips and stories from my experiences that may just help you out!

Experience, experience and you got it…more experience

If you have a degree in Marketing or business, that’s fantastic, but a lot of digital marketers choose their career pathway out of interest, or personal expertise gained outside of the workplace. Most employers ask that digital marketers have some degree of experience when they apply for the role, and this is something you can gain quite easily if you have the willingness and drive. Ways to do it include:

• Starting a blog: Write down your ideas, thoughts and share your knowledge about the digital marketing world.
• Do an internship (or three) with various companies with different audiences and markets. This way you can show how you can market effectively in different environments to different people. Employers will really value this – especially if you have proven results. Internships are readily available at many companies, big and small. Plus, many advertise via Twitter and other online communities, making it easy to find yourself that perfect role.
• Can’t land an internship? Consider volunteering or helping out a local business or family friend. Many small businesses and charities need to get an online presence, but don’t have the resources to do so. How about giving a few hours of your time a week to gain experience, and also feel great by helping someone out!
• Do an online course, there are plenty available, including the new Google Digital Marketing course and CIM diplomas.

Be interesting, and sell yourself online

Make sure you keep on top of your own personal online presence, you need to be able to show that you can build your own personal brand if you are to be responsible for building someone else’s. This also means that you need to be mindful of what you are sharing. No one wants to employ someone who is moaning about Mondays before they have even started! Share your work, your blog and your artistically photographed dinner that you just love Instagramming, but be mindful that you are seeking work in a digital environment so they will check you out!

However don’t think more followers means more impact. You need to make sure you are engaging with the people in your community, and people are interested in what you have to say. Make your content worth reading, and worth sharing.

Keep on the pulse and in the know

Because of the way the internet works, and the fact that trends are ever-changing, you need make sure you are in the loop and ahead of the game. Technology is evolving and being released on a regular, shockingly fast basis, and this means you need to make sure you know how to market using it.

Follow two or three key blogs, and get email updates. Even better, follow your digital marketing heroes on Twitter to see their thoughts and processes and well as their top tips!

Get out there! 

Make sure you attend local meetups, industry events and conferences if you have the time and resources. Many digital marketing groups meet for coffee (or something stronger) in big cities on a regular basis. Plus, this is a chance to talk to those in the business, find out how they got there, and their top tips for you to do the same.

Smarten up that CV

So you now have the experience, and maybe some new qualifications under your belt, you need to be showing it. Top tips for your resume include:

• Get on LinkedIn, make connections, and get endorsed. It isn’t cheeky to ask employers for recommendations, just make sure you return the favour.
• Demonstrate that you have produced results on your CV – don’t just state your responsibilities, tell employers what you did with them. Did you see a 50% increase in followers, or a 7% rise in engagement for a brand, well then shout about it!
• Make a digital alternative to your paper CV, and showcase your talents alongside your skills.

Good luck, and I hope you are soon in your dream role.

Any other suggestions for how to get a job in Digital marketing? Write them below!

Source-http://lyndsayweir.com/2015/01/28/how-to-get-your-dream-job-in-digital-marketing/